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CJC > About Us > Identity Guidelines    

Identity Guidelines    

Catholic Junior College is a pre-university institution that develops students holistically based on the broad Catholic principles of Truth and Love. We are committed to creating a values-driven environment that balances between academic, character and spiritual development. 

To communicate the college's values and ethos, a unified approach to communication, including a set of verbal and visual identity devices is necessary. This page provides an overview of our brand platform and its features.

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The Catholic Junior College crest and logos are registered trademarks may only be used with permission of the college. The crest may be used to identify official attire, events, publications and presentations with the college. All other uses require permission from the CJC Corporate Communications committee and leadership. The college reserves the right to take appropriate action if there is unauthorised use of the trademarks.



Logos


CJC Crest M.pngCJC Flame.pngFlame.png
CJC Crest (Tiers 1 and 2)  CJC & Flame (Tier 2)Flame (Tier 3) 

Logo Usage
For the purpose of logo usage, our target audience is re-segmented into 3 tiers based on their extent of interaction and familiarity with our brand. The logo usage segmentation should be observed regardless of the formality of the activity or event. 

Tier 1
Society
This tier consists of all external target audience segments such as prospective students and their parents as well as prospective staff. 

The CJC Crest must be present in communication materials sent to this tier because we want the people in this tier to become familiar with our complete logo.
Tier 2
Family
This tier consists of internal target audience segments such as current students and their parents, current staff and alumni.

Either the CJC Crest or the CJC & Flame logo must be present in communication materials sent to this tier. As the people in this tier are familiar with the CJC brand, the CJC & Flame logo, a simplified version of the CJC Crest, may be used.
Tier 3
Tradition 
Similar to Tier 2, this tier consists of internal target audience segments such as current students and their parents, current staff and alumni. 

The Flame can only ever be used on its own in very exceptional cases, such as the college collar pin because of the size of the collateral as well as tradition. Otherwise, the logo usage guidelines for Tier 2 should be applied to internal target audience segments.

Clearance
When placing the CJC Crest, CJC & Flame or Flame logos on any medium, sufficient clearance space must be given to ensure visibility and impact. The minimum clearance space is specified below and in the Brand Identity Guidelines book (PDF)  15.5mb.

Clear_Crest.jpg

Clear_CJCFlame.jpg

Clear_Flame.jpg

Minimum size
The minimum height of the CJC Crest, CJC & Flame or Flame logos for all applications is 20mm to maintain clarity and readability. 

Background
The CJC Crest, CJC & Flame and Flame logos should be set against a white, blue or background. The Crest must not be set against background colours with a high contrast or a similar tone to CJC Gold.

Use of colours
When publishing the CJC Crest, CJC & Flame or Flame logos, colours should be consistent. Refer to the next section for colour specifications. 

Full-colour versions are preferred. When full-colour versions are not feasible, use one of the prescribed monochrome variations.

Should there be any reason to deviate from the above-mentioned guidelines, please consult the CJC Corporate Communications team.


Colours

Our primary colours are blue and gold. Blue symbolises truth, knowledge and intellect and gold symbolises illumination and wisdom.

CJC Colours - Pri.jpg


Our secondary colours are red, yellow and orange. Red symbolises love and passion, yellow symbolises cheerfulness and orange symbolises enthusiasm and happiness.

CJC Colours - Sec.jpg






Pantone Matching System (PMS): CJC Gold (125), CJC Blue (2738), CJC Dark Blue (5255), CJC Light Blue (2985), CJC Red (1807), CJC Yellow (116) and CJC Orange (173). 

Where exact colours cannot be achieved (e.g. fabric swatches), the closest possible match should be used. Should there be any reason to deviate from the above-mentioned guidelines, please consult the CJC Corporate Communications team.

Download our guidelines on CJC colours (PDF) - 61kb.

Typefaces

Headline font - Optima LT Standard
Optima is a humanist sans serif typeface with high legibility. It is a sophisticated typeface that was inspired by Roman square capitals. Optima scales nicely from small text to billboard-size text.

Document font - Myriad Pro
Myriad Pro is a humanist sans serif typeface with high legibility. It scales nicely from small text to billboard-size text.

Web font - Arial
Arial is a non-grotesque sans serif typeface that is modern and highly versatile in usage on different communication materials.